“We have noticed a significant improvement in one of our sales staff’s performance after deciding to send them along to Fear – The Art of Selling.

This has proved to be a great investment as this YTD sales have increased by some 150% equating to an additional $2.5m worth of sales revenue per annum.”

“Thank you Tim for providing a great sales training program for our national sales team … you have been so easy to work with from the very first call, right through to providing individual participant feedback. Everyone enjoyed attending Fear – The Art of Selling and learnt a LOT!

We will certainly be sending more of our sales staff to you as they come on board.”

“I’ve learnt more about selling myself in the last 8 weeks than I have in the last 8 years by attending this sales training course!”

“The sales training course has been EXTREMELY valuable in helping me to better understand the selling process. I highly recommend this course to anyone in sales or business.

I should have done this course 10 years ago!”

“Fear – The Art of Selling has taught me new ways of sourcing prospects and as a result my cold calling success rate has increased by an average of 42%.

It has also given me the confidence to deal with all types of people at different levels within an organisation.”

“The sales training course was an outstanding combination of all the best sales concepts out there, together with real life ‘one percenters’ that differentiate the great sales people from the mediocre.

Tim is clearly someone whose results demonstrate that he is an ELITE salesperson as well as a GREAT sales trainer”

“Having done the Fear – The Art of Selling twice myself … and sent many of my staff to it; I have seen it work first hand.

A 400% increase in revenue can’t be wrong!”

“I’ve achieved more sales success in the past year than any of the previous 4 years of B2B sales. KPI’s SMASHED by 260%!

Thanks Tim”

“Fear – The Art of Selling is the first sales training course I have attended in 12 years which has taught me anything NEW.”

“THANKS Tim! … My rate of converting an initial phone call into a face-to-face meeting has increased by at least 80% as a direct result of attending Fear – The Art of Selling.

I’m looking forward to using these newly acquired sales skills to increase my effectiveness and drive activity towards solutions for new prospects. ”

“Our sales manager attended Fear – The Art of Selling after 8 years of sales experience to learn how to hunt for new business from the best.

Using Deakon’s prospecting techniques including letter writing resulted in a 33% success rate in un-chartered territories not 1 or 2%.”

“After 30 years in technical sales, this is the only sales training course that I have attended that is relevant to our industry and focuses on solution selling – VERY WELL DONE!“

“Selling is something that comes as almost second nature to me after 20 years experience however Fear – The Art of Selling puts everything into perspective so I will be able to be even more successful in the future.“

“Fear – The Art of Selling is so far removed from any other course I have attended because it is actually full of new ideas. I was VERY IMPRESSED by the templates for writing introduction letters and practical tips on how to deal with objections.

THANKS! Tim“

“The sales training course was 100% relevant to real world sales situations. I learnt a lot from attending the programme & also looking forward to further developing my sales skills by referring to the workbooks in the future.

Thanks Tim – Well worth the investment!“

“Fear – The Art of Selling is a very well presented sales training course (crisp & intense) and covers every important aspect of NEW Business Development. Enjoyment – 6/6, Learning 6/6 & Relevance 6/6 “

“I have been selling for the last 20 years and attended many sales training courses. I really liked Tim’s sales methodologies as they uncovered areas that I need to polish up on.

Fear – The Art of Selling CHALLENGED me and that doesn’t often happen!“

“Fear – The Art of Selling was FANTASTIC! From the initial hunting concepts through to the final closing techniques; it was simple to understand yet thought provoking.“

“Fear – The Art of Selling is a unique sales training course devoid of irrelevant material, filler & buzzwords but cuts straight to the heart of practical sales. If you only ever do one course – DO THIS ONE!“

“Fear – The Art of Selling was EXTREMELY well planned & executed by using varying teaching methodologies to convey the sales training course material.

I am looking forward to implementing these tried & tested sales processes in the field.“

“The negotiation section & role play activities were AWESOME!

Being relatively new to selling; ALL of the information / tactics provided will stand me in good stead for a successful & stress free sales career.“

“I wish I had attended Fear – The Art of Selling when I was starting out 20 years ago. I have learnt a great deal over the past 8 weeks and both my sales team & I are looking forward to achieving greater results by putting this knowledge into practice.“

“I wish I had attended Fear – The Art of Selling when I was starting out 20 years ago. I have learnt a great deal over the past 8 weeks and both my sales team & I are looking forward to achieving greater results by putting this knowledge into practice.“

“Tim’s presentation of the sales training course was SUPERB! Fear – The Art of Selling surprised me by showing me how much I didn’t know about the science of selling.

The sales training course was a LIFE CHANGING EVENT … Well done Tim!“

“Fear the Art of Selling has something for everyone, regardless of their experience or skill set. It has been the most complete and adaptable sales training course for professional B2B sales that I have come across.“

“By incorporating your sales strategies into our business model – we recently won a tender that will increase Q4 sales by just under 30% and lays the foundation for approx. 40% of next years income.

Not bad results – thanks again for the development.“

“By using some of the sales strategies taught in Fear – The Art of Selling … we were able to get a multi million deal back on track and win it!

One short ten minute conversation with Tim helped me think outside the square.“

“No sales training workshop, book or seminar I have ever seen or read has managed to combine such concise, relevant & valuable information as successfully as Fear – The Art of Selling.

Thanks Tim – Absolutely FANTASTIC experience! (I will practice, practice, practice ….)“

“IT Today has had four BDMs complete Tim’s “Fear – The Art of Selling” course.

The course has produced measurable positive results for us that we would not have achieved otherwise, and has paid for itself several times over. Have no doubts – it’s a NO BRAINER!“

“The sales course has been great in that it not only complimented and reinforced a lot of my current skills, but it has shown me that some slight changes can generate big differences.

Fear – The Art of Selling has taught me a great process for building a qualified pipeline.”

“Having not sold for many years, the sales training course gave me confidence to re-engage with prospects and develop new business. Many Thanks Tim!”

“Fear – The Art of Selling was very interesting and I definitely have learnt some new skills that I will use in my job day to day.

Thanks Tim!”

“This sales training course refreshes your mind on all the elements of selling that we know we should be doing, but have forgotten or dismissed over time. Practical skills and hands on practice really help to refine the techniques.”

“I enjoyed ‘Fear the Art of Selling’ very much as it allowed me to build up the confidence levels when speaking to clients. Also, it gave me the foundation to become a professional sales engineer.

I have also gained the valuable practical experience through the role play activities, in particular, in the negotiation skills module.”

“Fear – The Art of Selling has taught me to approach sales from what a customer needs … rather than the hard selling of products.”

“The course helped me to structure my current sales strategies into a more formal way that will help me achieve my objectives more effectively.”

“I really enjoyed the structured approach of the sales course. There is truly something great to be taken away from each of the 8 modules.

I learnt not to be afraid of asking prospects difficult questions … and to ALWAYS ask for the ORDER!”

“Tim is a great sales coach … and really knows his stuff. I did some other sales training many years ago, however his course ticks all the right boxes, plus much more – i.e. prospecting & negotiation skills

I’d HIGHLY RECOMMEND this sales training course!”

“A short & sharp sales course that provides you with the skills needed to pre-qualify prospects … right through to closing the deal.

Tim also provided lots of helpful templates to refer back too. THANKS!”

“Fear – The Art of Selling helped me to ‘fill in’ some of the areas of sales that I didn’t know needed filling. The ‘Closing Skills’ module was of great benefit. Big Thanks!“

“Tim is a FANTASTIC resource and was exceptionally effective at communicating new ideas & engaging our sales team. Megadeck now has a wealth of additional knowledge to draw from!“

“Fear – The Art of Selling is a VERY hands-on and interactive sales course. I now have a much better understanding of the sales process / buyer relationships.“

“Attending this sales training program was very helpful. It encourages you to think outside the square and apply different sales strategies & techniques.“

“Fear – The Art of Selling provided a structure & enlightenment about the mystery of sales. We will certainly be putting these sales processes into place for developing new business opportunities and look forward to getting the results.”

“Deakon provided me with a methodical sales process that is easy to follow. This will enable me to add more tangible & in-tangible value to the products / services I sell.”

“In the first few weeks of the sales training program I felt out of my depth, but as the weeks went on and the information came together, I found myself feeling a lot more comfortable. Each of the processes and how they were connected was really interesting and I feel that I have learnt a huge amount, especially after this last week.

I will be able to use this in what ever area of sales I choose to do in the future. Thanks for this opportunity!”

“Often we think we know how we should approach a client but stumble through the process without a clear ‘map’. Fear – The Art of Selling provides a clear ‘map’ with well defined guidelines to make the whole process smooth and natural.”

“The sales training course was very professionally run and contained vital information to help me succeed in sales. Tim is an excellent presenter!”

“Fear – The Art of Selling is a really good & comprehensive sales training course for new starters in sales. It also reinforces existing sales skills and is of benefit to anyone in sales.”

“There are thousands of courses out there and it is very hard to know which is the best value. Fear – The Art of Selling is excellent, highly practical and great fun too. If you need convincing, give Tim a chance to sell to you!”

“Tim made learning EASY by adding a little bit of fun / humour throughout the sales course. I have come away with a much better understanding of the B2B sales process.”

“Fear – The Art of Selling is so far removed from any other sales training course I have attended because it is actually full of new ideas. I was VERY IMPRESSED by the templates for writing introduction letters and practical tips on how to deal with objections.

THANKS! Tim”

“Over the last 4 days, I have learnt an enormous about myself. Hunting is an art form and this sales training course in an excellent tool to help improve the skills needed to be successful.”

“Fear – The Art of Selling flows well from week to week by expanding your thoughts and improving your personal selling techniques. I found the sales training course to be enjoyable and very relevant to our industry.”

“Fear – The Art of Selling was very enjoyable and informative. I have already started to utilize the additional skills & knowledge learned which are delivering results!”

“I have discovered the importance of forming relationships. I can now see more clearly just how important it is to ask the right questions in a complex sale in order to get prospects divulging the information I need to know.”

“Tim presented a well thought out system of sales strategies that lend themselves towards a multitude of difference industries enhanced by plenty of fun stories.

I would recommend Fear – The Art of Selling to all new and seasoned sales staff!”

“I have come away from this sales training course with knowledge that will improve my sales skills and would recommend Fear – The Art of Selling to my work colleagues.”

“Tremendous overview of high level selling techniques … I am looking forward to putting them into practice in the coming weeks.”

“Fear – The Art of Selling has given my new business venture the platform to go from a successful business to an outstanding success.”

“I really enjoyed attending this sales training course as it has helped refine some important sales skills. The information & notes provided were very beneficial and will be a great asset throughout the rest of my sales career.”

“By attending Fear – The Art of Selling I have acquired a number of new sales skills & techniques that can be easily applied in real life situations. I believe that this knowledge will help me achieve greater sales results.”

“Fear – The Art of Selling has really opened my eyes and made me look at sales from a different point of view. I leave the sales course with 100% more selling confidence than when I began.”

“The sales training was very helpful and insightful. I now have an clear understanding of how various sales outcomes are achieved.”

“Tim’s sales training course helped me to identify all the correct activities that should be carried out during the sales process. It taught me how to get the steps of the sales cycle into a logical order that will help me to close sales quicker.

A great sales course even after 20 years of sales!”

“The sales training was great for learning how people in different industries and levels of business think, revealing new ways of approaching customers and identifying key areas for self-improvement.”

“It was important for me to understand how management thinks … and now I KNOW!

Enjoyment 5/6 Learning 5/6 and Relevance 5/6”

“Fear – The Art of Selling has taught me new ways of sourcing prospects and as a result my cold calling success rate has increased by an average of 42%. It has also given me the confidence to deal with all types of people at different levels within an organisation.”

“The sales training workshops provide a lot of common sense & practical ideas but it is its ability to reinforce how to apply them in a true business to business selling environment that makes it so helpful to salespeople.”

“Fear – The Art of Selling effectively identifies the individual components of a sales cycle. It provided useful insight into the emotional reactions of our customers and how to deal with it.”

“Tim is very animated but most importantly he is very skilled at the ‘art of selling’. I normally would never entertain doing a sales course however now I can see the potential benefits in consolidating what I have learnt.”

“The new insight I received around shifting my mindset towards being more customer focused was helpful, while the negotiation & closing skills modules were also very relevant / applicable to my role.

Now I need to go and get it done … and turn it into dollar bills!!!”

“Lots of useful sales strategies, practical tips & methodology that we were impressed enough to implement in our company. A highlight for me was the unit on negotiation skills as it has applications in both sales & business situations plus everyday life.

THANKS A LOT TIM!”

“The course provided some good PRACTICAL learnings on sales techniques.”

“Fear – The Art of Selling was full of very relevant material being pertinent to how we sell and develop new business. There were some great processes to follow, complete with detailed guides and examples that will be very useful.”

“I thought the sales training seminars were excellent! I learnt a lot about the end-to-end sales process. The practical exercises were great, as was the constructive feedback.

I am glad I did the course, and have no hesitation in recommending it to anyone in a sales orientated role.”

“The sales training seminars provide a framework upon which to build a consistent selling process. It has provided me with greater insight as to how we SHOULD be selling our professional services.”

“Tim’s presentation of the sales training course was SUPERB! Fear – The Art of Selling surprised me by showing me how much I didn’t know about the science of selling.

The course was a LIFE CHANGING EVENT – Well done Tim!”

“As a consultant, I found the relationship skills section of the course VERY beneficial for helping develop better and stronger lasting relationships with my clients.”

“There were some great sales techniques and methods in the sales training seminars which will be VERY valuable!”

“By incorporating your sales strategies into our business model – we recently won a tender that will increase Q4 sales by just under 30% and lays the foundation for approx. 40% of next years income.

“Not bad results – thanks again for the development.”

“The sales training course provided me with a structured sales process along with ideas that will make me more effective & confident in selling our services. Now it is up to me to put them into practice …”

“This sales training seminars provided the practical knowledge needed for B2B sales to be successful and is suitable for both new starters as well as seasoned professional salespeople.

It was also great to be able to mix with people from different industries and to learn from their experiences.”

“Deakon’s sales training course shows how quite simple techniques, if applied strategically, can produce significant benefits.”

“Thanks for your excellent insight into key aspects of the sales cycle that I have been overlooking for far too long now & I am sure that all the other participants that have attended your sales course have benefited from the new & updated knowledge to their full advantage in many ways.”

“As a result of the sales course I’ve learnt to structure my visits. I’ve also improved my technique and developed worthwhile people skills and ideas. This knowledge has provided me with confidence in my dealings which is crucial to selling.

To increased sales and income!”

“I found Fear – The Art of Selling to be an enjoyable and very relevant sales course. My job is 100% about selling; and I have no doubt that I’ll be applying many of the sales techniques from day one.”

“Tim, there was definitely some very interesting & relevant information provided in the sales training classes each week. We as a company will gain a lot out of better understanding our client’s problems and documenting captured data into MAP, VIP & AF2 templates for future successes.”

“Fear – The Art of Selling included lots of interesting tricks and tips to play on people’s emotions and help close the sale.”

“Sales isn’t magical – its all about continuously applying basic but effective techniques. Attending Tim’s sales training classes has helped me refine my existing sales methods and this more systematic approach will benefit our whole sales team.”

“Fear – The Art of Selling is a very comprehensive course that delivers sales techniques and tips that can be utilised in all industries and professions. Definitely a worthwhile sales training course for those starting out or wanting to refresh their ideas and techniques.”

“I have been selling for the last 20 years and attended many sales training programs. I really liked Tim’s sales methodologies as they uncovered areas that I need to polish up on.

Fear – The Art of Selling CHALLENGED me and that doesn’t often happen!”

“I have gained a great deal of sales knowledge by attending Fear – The Art of Selling and believe I will become a far more effective salesperson as a direct result.”

“I found the sales training program very enjoyable & informative. With the knowledge I have gained over the past 8 weeks, I feel more confident in prospecting for new business.

It was worth EVERY penny!”

“Fear – The Art of Selling introduced me to a whole new way of looking at and approaching a sale. By far the best sales course I’ve participated in.”

“The sales training course has provided me with new ideas and alternative ways of approaching prospects and turning them into customers.

It has also provided me with tactics on how to close a sale that otherwise I wouldn’t have been able too!”

“After 10 years in sales, Fear – The Art of Selling quantified many of the skills I had previously learnt from BITTER experience. The sales training course has provided me with a more focused, reliable and repeatable approach to all types of clients.”

“Fear – The Art of Selling was more than I expected and a great investment of my time. I can’t wait to get the rest of my team through the course.”

“Fear – The Art of Selling had a format and pace that kept the new ideas relevant and immediately applicable to my ‘on the job’ situations. The delivery pace gave ample time for reflection to my individual real life circumstances.”

“This sales training course taught me a truly practical and logical approach to how to systematically and efficiently break through barriers, identify opportunities and get positive sales outcomes.”

“No sales training workshop, book or seminar I have ever seen or read has managed to combine such concise, relevant & valuable information as successfully as Fear – The Art of Selling.

Thanks Tim – Absolutely FANTASTIC experience! (I will practice, practice, practice ….)”

“The ability to think on your feet and be prepared when going into a meeting is the key to successful selling. Fear – The Art of Selling – especially the ‘Q-Selling’ component – did just that.

It provided the tools to enhance sales knowledge and technical capabilities.”

“Many parts of the sales training course can be used right away. For those new to sales, it is an excellent starting point!”

“Fear – The Art of Selling is a great sales course. It simplifies the complexity of customer relationships, connecting, influencing with integrity and achieving profitable results.”

“The course was delivered in a fun and relaxed environment and Tim was very attentive to everyone’s needs and different learning styles.”

“Fear – The Art of Selling was a great learning experience and provided me with a lot of new ideas. All the material presented was beneficial, especially the modules on Prospecting, Investigation & Closing skills.”

“Fear – The Art of Selling is cleverly designed from start to its FABULOUS finish. The progressive nature of each unit provides the practical tools to make a successful sales person from anyone willing to take up the challenge!”

“I’ve now got a completely new, structured and strategic approach to selling. The sales training course has taught me a number of valuable ideas from prospecting to closing. I think the prospecting, ‘Q’ selling and negotiating units will have the most impact on my day to day results.

Thanks Tim, a hugely beneficial series of sales training workshops.”

“The sales training workshops were very well presented and I picked up a lot of new ideas. Fear – The Art of Selling keeps professional salespeople up to date with current sales techniques.”

“The sales training workshops have provided me with many useful skills and was a great experience. I have learnt so many new ideas that will help assist me in the field.”

“The role plays & exercises throughout the sales training course have helped me better understand the sales process and overall helped improve my confidence to sell.”

“The sales methodologies taught in Fear – The Art of Selling will benefit a number of our key staff.”

“The practical techniques I have learnt will be very helpful. I was sceptical at first but when I tried asking prospects emotional questions, they really opened up … there is a lot of value in what was taught.”

“A well structured sales training course with particularly good points covered in the negotiation and investigation modules.”

“I enjoyed this course very much. I hadn’t realised until I finished it how much had already become second nature to me. I appreciate the overview from start to finish, and the lead generation tips were especially very helpful.”

“I absolutely loved the sales training course! I have been to many different courses over the years and Fear – The Art of Selling was a stand out in comparison. It was a refresher in some aspects but over the past eight weeks I also learnt some brand new sale skills. The sales course is invaluable.

Thanks Tim”

“What makes Fear – The Art of Selling different to other sales courses is that the knowledge gained can be implemented in any industry or sales field. The introduction letter alone will assist with growing our business immensely.”

“Hook, line and thinker! I came in with an open mind, my mind was stretched, encouraged and strengthened. Getting out of the ‘comfort zone’ is necessary and important! I am ready to keep learning!

My thanks to Tim and Fear – The Art of Selling for preparing me for my next stage.”

“Fear – The Art of Selling is a very high level B2B sales course that focuses on the practical side of business. Tim is likeable, knowledgeable and an experienced facilitator who is generous in sharing both his business & life experiences.”

“Fear – The Art of Selling has been very helpful in improving my sales skills and I now feel better equipped when visiting clients and new prospects.”

“The materials and how to apply them were well thought out and explained in the sales training course. Even after 20 years in sales I have learnt new skills as well as been reminded of ways to conduct my business relationships.

Thank you!”

“I would recommend sending other staff members to sales training seminars, the Q-Selling techniques covering statistical, emotional & logical questions were excellent!”

“Fear – The Art of Selling is a very practical step by step approach to selling and although there was a lot to remember in the sales training course, practicing the concepts in roles plays made it much easier each week.”

“Fear – The Art of Selling is a well conceived series of sales training seminars that focuse on practical sales techniques for technical sales people.”

“The sales training seminars have provided me with more confidence to target NEW Business opportunities. Fear – The Art of Selling offers a lot of value and will help increase my sales performance.”

“Fear – The Art of Selling had a lot of useful information in it. It was a sales course which made a lot of sense. I can see that it will definitely improve my sales skills.”

“Tim’s course gave me the tools & support I needed to develop both my confidence and professional sales skills. I HIGHLY recommend this programme to any aspiring salesperson!”

“Fear – The Art of Selling helped me put the best sales processes in place and provided me with a more structured approach to technical selling.

Understanding and creating templates was great as it simplified integration.”

“Fear – The Art of Selling provides a good insight into different aspects of the sales process. I would recommend this sales course to anyone working in B2B sales regardless of whether they work in an internal or external capacity.

You can easily implement different skills in your day-to-day activities. It was INFORMATIVE and VERY HELPFUL!”

“The sales course was VERY informative … It uncovered a variety of different ways to approach the B2B sales process.”

“Being new to corporate sales, this course gave me tools & processes that have enabled me to present solutions across ALL tiers of prospective clientele.

VERY worthwhile!”

“The sales training classes provide a realistic & in-depth overview of today’s selling environment. I have attended a lot of sales training programs and this is one of the best I have done.”

“I came to this course with no knowledge of sales at all, however I have learnt a LOT … and left with a number of sales techniques that I can practice and perfect.”

“A logical and POWERFUL series of sales training classes that provide high impact tools to teach technical sales people how to successfully close new business opportunities.”

“SIMPLE – I will be recommending Fear – The Art of Selling to our management team.”

“I wish I could have attended Fear – The Art of Selling in my 20’s and built on such a solid foundation from there on. It’s AMAZING how applicable the training was to ALL sales roles, regardless of what you sell.

Great sales course!”

“The sales training classes have provided me with a new set of tools & sales strategies that can be applied when targeting senior management involved in the decision making process.”

“Attending Fear – The Art of Selling has provided me with sales tools I wouldn’t have considered and will provide a more focused direction for our sales team.

I would HIGHLY RECOMMEND attending it to others!”

“I wish I had attended these sales training classes when I was starting out 20 years ago. I have learnt a great deal over the past 8 weeks and both my sales team & I are looking forward to achieving greater results by putting this knowledge into practice.”

““Tim knows what he is talking about and I would recommend these sales training classes to any salesperson who wants to know how to get into new places and speak to the people that matter!”

“The sales training classes really showed me how specific questioning techniques can be used to extract the required information from prospects to increase my level of sales success.”

“Fear – The Art of Selling is VERY informative, based on real world applications and focused on complex sales environments.”

“Tim is VERY knowledgeable and I learned plenty of helpful sales tips that will go a long way towards my progression as a technical salesperson.”

“Thanks Tim for running such a great sales training course.

I have learned an enormous amount and will continue to as I keep practising the sales skills and techniques taught in Fear – The Art of Selling. It has been VERY informative, educational and a lot of fun!”

“The training course covers a diverse range of practical & relevant B2B sales techniques. The extensive use of role playing activities makes it easy to understand how to apply the skills taught to the real-world! – i.e. business interactions with clients.”

“Fear – The Art of Selling was a very interactive sales course. I now feel like I have a start-to-finish sales process that I can apply to my industry.”

“I found Fear – The Art of Selling both informing and relevant to selling in today’s market. I am confident that the various sales techniques that I have learned will provide me with an advantage over the competitors in my industry.”

“My sales skills have been enhanced by learning clever tips about cold calling and how to get past the gate keepers. The two modules on Negotiation & Closing skills were also both memorable and informative.

I would HIGHLY recommend this sales course to both NEW and seasoned salespeople!”

“The live role plays in Tim’s workshop were really valuable for me to gain more confidence with both selling and negotiating and getting input from other sales professionals was also very insightful and useful.

The course has set me up to succeed in sales!”

“The sales training course has taught me how to be a better salesperson, including how to listen and how to ask the right questions. These skills will definitely improve my ability to uncover potential sales.”

“Such simple refreshing ideas & methodologies for learning more about a customers true problems and needs. Deakon’s Fear – The Art of Selling really works!”

“I have attended other sales training courses but found Fear – The Art of Selling to be the most beneficial due to the amount of practical ideas provided in each of the eight sections.”

“Within the first three weeks … I found that I was already using my new sales skills during meetings with clients.

The role plays and group activities were also very helpful in re-enforcing what I learned on the sales course.”

“The sales training course was a real eye opener. It gave me a better understanding of how to deal with a range of different selling scenarios from getting appointments to closing deals and most importantly achieving results.

I am looking forward to now putting these skills into practice.”

“ “Fear – The Art of Selling highlighted the need to listen and speak less. Asking the emotional and logical questions is the key area missing in my delivery and now that I am aware of this I can take my sales skills to the next level!“

“When you already think you know how to sell … undertake Fear – The Art of Selling and you will soon realise just how much more there is to learn about successful B2B sales techniques.

It was an EXCELLENT course!”

“This is the second time that I have attended Fear – The Art of Selling. It amazed me how much I had forgotten of the past 10 years and just how useful Tim’s sales training is.

A few too many bad habits had crept into my current sales process of late, and this course once again reinforced the importance of applying tried & tested sales techniques that WORK!”

“I found Tim’s course to be filled with valuable knowledge / tools that will enable me to generate lots of NEW leads for my business.

I have a new found confidence to handle any objections and CLOSE THE DEAL!”

“Fear – The Art of Selling is FUN, ENGAGING and an INFORMATIVE course. I learnt lots of practical sales skills that I can immediately apply in the real world!”

“I had very little sales & communication skills coming into the course. Since attending however … Tim has helped me understand that sales is not about reading from a pre-written script, but more about remembering that there is a real person on the other side .

He emphasised the importance of being able to start conversations and build meaningful long term relationships!”

“Fear – The Art of Selling is a great course for refreshing the basic skills of selling, as well as learning some new approaches and ideas.

GREAT VALUE for all salespeople … both NEW and OLD!”

“As a TECH PERSON … it was great to get a simplified understanding of every aspect of the B2B sales process by someone who knows what they are talking about.

Fear – The Art of Selling is a very beneficial course that I will be recommending to others!”

“Tim has a real KNACK for articulating key sales strategies into real-world scenarios. Attending this sales course has helped me understand both sides of the coin … as a seller, and also as a buyer.

Thanks for your persistence in getting me on-board … another VALUABLE sales lesson!”

“Fear – The Art of Selling was a fantastic sales course. I knew that this valuable information existed somewhere … just not where, or how to use it.

I specifically enjoyed being able to test / practice these sales skills in person.”

“The sales training delivered on its promise to provide ways to open new sales doors. Tim is a very passionate sales professional who has an innovative and practical way of sharing his great sales knowledge and experience.

I highly recommend Fear – The Art of Selling for any organisation looking to improve their company’s sales success.”

“Fear – The Art of Selling will bring measureable improvements to the effectiveness of any sales team and sales cycle. I am looking forward to applying the techniques to my day to day work.”

“Tim has provided me with many ideas and proven sales strategies to work with. The sales training has improved my understanding of more efficient ways of selling and meeting client needs.”

“Fear – The Art of Selling reaffirmed the importance of planning, research and setting a clear & achievable goal or objective for the first meeting – i.e. gain a commitment or reason to see you again.

I’ll practice, practice… practice. THANKS Tim … see you on the race track :)”

“Attending Deakon’s Fear – The Art of Selling has taught me prospecting skills, and allowed me to better structure my sales meetings.”

“If you wish to bring enjoyment to your sales role and increase your earning potential, then I would highly recommend Tim and his sales training course Fear – The Art of Selling.”

“Fear – The Art of Selling is a great sales course to bring on new sales staff, to set their expectations and to give them a proper methodology. Now to help my sales staff I have a great set of notes to refer back to.”

“As a former programmer, the sales training has taught me many necessary skills required to be able to improve my sales skills and quickly establish rapport with my customers.”

“I thought I knew how to sell but coming here has shown me what a systematic and structured approach can achieve. I would love to do this sales course again in 2 to 3 years’ time as a refresher!”

“Fear – The Art of Selling gave me different insights and methods to approach the sales process. Now I can make sure I get the correct info by asking the right questions to get the deal closed.”

“The main benefit of the Fear – The Art of Selling sales training course was that it gave a structure and proven methodology to every aspect of the sales process.”

“Fear – The Art of Selling provided a high level of sales instruction which was delivered in a thought provoking manner. It was topped off by brainstorming with like minded individuals.

This course is a must!”

“The sales training course teaches an efficient and repeatable system for developing new business. Plenty of additional hints and tips are provided along the way.

I can recommend Tim’s course to anyone who wants to sharpen their sales skills.”

“I wish I did the sales training course when I first started selling 4 years ago! The perspective and inspiration the course has provided me has motivated me along in my chosen sales career path.

I am no longer so intimidated and fearful of sales, and I now feel that I have power and control over my effectiveness.
”

“A great sales course with an emphasis on interaction, with the practical use of role plays. There’s nothing like ‘practice makes perfect!’ There were also plenty of handy tools and templates which I can utilize in the future.”

“By completing the Fear – The Art of Selling course we have been able to quantify our value and demonstrate it to our clients and prospects.”

“The entire content and presentation of Fear – The Art of Selling was charismatic. The energy generated by the rest of the participants really helped my learning.

I have already been able to use the skills taught to great effect.”

“I’ve learnt more about selling myself in the last 8 weeks than I have in the last 8 years by attending this sales training program!”

“Fear – The Art of Selling is a very well presented sales training course (crisp & intense) and covers every important aspect of NEW Business Development. Enjoyment – 6/6, Learning 6/6 & Relevance 6/6 ”

“I found the combination of sales theory & practical exercises were well balanced throughout the sales training program and were effective in helping improve my sales skills.”

“While the sales process is not an exact science, Fear – The Art of Selling gets about as close as any sales training course can to making it one. Most importantly, every aspect of the material presented was relevant to my own day to day situations.”

“The Q – Selling techniques taught in Fear – The Art of Selling were both relevant & extremely beneficial to me as a professional sales person. This sales training course really works!”

“Tim’s presentation of the sales training program was SUPERB! Fear – The Art of Selling surprised me by showing me how much I didn’t know about the science of selling.

The sales training course was a LIFE CHANGING EVENT – Well done Tim!”

“Fear – The Art of Selling has changed my professional life choices forever. A sensational trainer and presenter, Tim has provided the backbone of my new love – sales!

Every second of the training was riveting and so helpful in achieving sales.”

“Fear – the Art of Selling has taken my level of confidence in selling & negotiating with high dollar prospects to a new level. Lots of new ideas mixed with great tools will guarantee the best possible chance of creating and establishing new business partners, as well as significantly growing existing clients.”

“The strategies taught in this sales training program were very relevant and applicable to my role in generating new business. The section on negotiating was particularly beneficial to me.”

“Fear – The Art of Selling was fantastic. It gave me so much new knowledge and showed me how little I really knew! The letter writing and the negotiation skills were the highlights for me.”

“By attending this sales training program, I have been able to learn a lot of valuable prospecting techniques that will be of great benefit in the real world.”

“The role play activities on the final day covering negotiation & closing skills were FANTASTIC!”

“Fear – The Art of Selling was an enjoyable sales course that introduced to me new perspectives on selling. It was easy to understand and adapt straight away to real life situations.

The sales training course helped me to think and act as an effect sales consultant, how to find prospects, and how to develop new business.”

“By completing the sales training course ‘Fear – The Art of Selling’ I am now able to utilise my time much more effectively. I have no doubt that once I develop my new skills my results will dramatically improve.”

“Starting the course with no real sales experience, I now feel that I understand the process and have the tools to grow my business. Thanks Tim.”

“Deakon’s Fear – The Art of Selling has given me the confidence to not only take on the methodology for my own sales, but to create the complete ‘Q-selling’ process as policy across the entire company.

I’d recommend the course to anyone interested in taking sales to the next level.”

“I found the sales training course very informative and a great foundation to the art of selling B2B. The skills I have learnt will definitely assist me in my daily planning and communication with existing and new clients.”

“The training course was both BRILLIANT and INVALUABLE! I expect to be exceeding targets next quarter with all that I have learnt in the past two weeks!”

“The course is really well set out … and Tim provided me with many useful sales tips & strategies.

I would recommend this training to both new salespeople and anyone looking for additional techniques to enhance their sales skills.”

“Tim took us out of our comfort zones in both a positive & constructive way that enabled me to personally reflect and learn more from each of the eight sessions. I also found that the content was directly applicable to situations in my sales role that EXACT week!

MANY THANKS.”

“Fear – The Art of Selling makes you think about how complicated sales is, and how we always should be refreshing our skills on a daily, weekly and monthly basis.

This sales training course really impacted on my thinking with respect to new business development.”

“The Fear – The Art of Selling sales training course was excellent. This course will allow me to move away from my technical responsibilities and start working on increasing my sales and growing my business.

I would recommend this sales course to any organisation or sales person looking to expand their knowledge.”

“Tim’s sales methods demonstrate how common sense has a place in selling. His sales training will help us to simplify our processes leading to better business outcomes for us.”

“Fear – The Art of Selling is very informative and contains a lot of valuable material. Tim is a great presenter!”

“The sales course with Tim was great! Sounds theory, great real-world examples and stimulating role plays. Having the course be so interactive and fun really made a big difference.”

“Fear – The Art of Selling provided a well-structured sales process supported by templates to start prospecting & hunting for new clients.

I loved the module on writing introduction letters and the negotiation / closing role plays were FUN!”

“Tim’s sales course really educates you about the psychology of sales and the skills / processes. Fear – The Art of Selling resonates with all the sales methodologies that I have personally had, making it very relevant to my job.

Definitely one of the best, if not the best sales training course that I have ever participated in.”

“Fear – The Art of Selling was intuitive, relative and beneficial to my every day career and will make me a better salesperson.”

A highlight of the sales course was the letter writing skills module … and how to send introduction letters to businesses.”

“The sales training course will help me improve my challenge prospecting / increasing my sales pipeline. It was also a great refresher on the fundamentals of selling.”

“Tim’s sales course is engaging & enlightening. I came away with NEW ideas every week … and I’m excited about the future possibilities.”

“It was an absolute pleasure to attend Fear – The Art of Selling. An excellent VALUE ADD to my current knowledge & technical skills that can increase sales results by 200% or more!”

“I have seen the immediate effect of putting the principles of Fear – The Art of Selling into my sales pipeline development and closing.”

“Tim provides a great sales training course and I would recommend this to people who want to improve their sales skills.”

“Tim provides a practical and enjoyable learning environment. The course provided a great structure for an ethical sales process.

I learned how to build stronger relationships with customers and now understand how to quickly dig deeper so I can provide the best solution for their needs.”

“Tim’s course is well structured and packed full of useful sales tools & techniques. It covers everything you need to know from prospecting, qualifying & investigating … right through to negotiating & closing.

It was VERY enjoyable and useful!”

“We have noticed a significant improvement in one of our sales staff’s performance after deciding to send them along to Fear – The Art of Selling .

This has proved to be a great investment as his YTD sales have increased by some 150% equating to an additional $2.5m worth of sales revenue per annum.”

“Even with over 20 years of sales experience, this sales training course still taught me some VERY GOOD prospecting & selling techniques.”

“The sales training course provided me with a number of useful tools to help me in my sales career. I particularly liked practising these skills in group roles plays which have given me a lot more confidence.”

“In Fear – The Art of Selling proved to me that there really is a lot to learn about selling. Tim showed me all about the vital points that make things work in the real world of sales.

This was a valuable experience and worth every cent!”

“Being new to sales, I now have the tools needed to approach prosects and existing clients … all while still being myself! – i.e. not just another salesperson”

“The sales training was very current. It was presented in a manner that was understandable, accurate, and fun. It provided a clear direction to achieve the maximum profits in selling.”

“Tim was very quick in making you feel comfortable in the classroom and ensuring that you had a good understanding of what was being taught.

I leaned many new sales strategies that I will DEFINETELY be applying in the future!”

“Fear – The Art of Selling reinforced proven techniques on how to sell. The early sessions, on introduction letters and cold calling were particularly beneficial for me.”

“Fear – The Art of Selling was a real eye opener and provided a wealth of knowledge! I now feel that I have a better understanding of the physiological side of selling that will help me engaging with customers, prospects and also our suppliers.

I will certainly be keeping these notes for future reference.”

“I found the sales training course to be very enjoyable and I am now aware of how important it is to ask some of the qualifying questions I was previously uncomfortable asking prospects.”

“Being perceived now as a sales consultant instead of simply a sales person will help me build trust quicker with prospects resulting in long lasting business relationship.”

“The sales course is aptly named as it has equipped me with confidence that has taken away some of the fear and uncertainty I felt with my selling techniques. I now have a new self-assurance to tackle sales opportunities with total confidence.

Enjoyment 6/6, New Ideas 6/6, Relevance 5/6”

“My initial thoughts when told about this sales training course was ‘How can it help me?’ A certain amount of scepticism existed, but now I’m so glad I attended!

I am on my way to becoming a professional sales person.”

“The course material was informative, educational and very relevant within the complex sales environment. Understanding and developing the full sales process was a valuable tool.”

“Having attended a few sales courses in the past, Fear – The Art of Selling has been the most effective! I have picked up some great pointers that will help me succeed in sales.”

“Fear – The Art of Selling is a FANTASTIC course and has the right balance … between theory and role playing. Tim is super knowledgeable and always willing to share what he has learned.”

“I found Fear – The Art of Selling to be extremely valuable. The sales training course has provided me with new ideas on how to prospect and close new business opportunities.”

“Fear – The Art of Selling provided a number of valuable sales tools & techniques. It also provided a clear structure to the sales process and I believe will make selling much easier and more enjoyable for me.”

“Many aspects of the sales training classes were illuminating and can be applied to finding new business opportunities which will be of great benefit to me & enhance my selling skills.”

“I found the sales training course to be very interactive and I learnt a lot. The last three sessions on questioning techniques & negotiating were particularly useful to me.”

“This was an enjoyable sales course and the material was relevant to every industry. I learnt many sales techniques to use in the future.”

“I thought that the sales training course was very informative and better suits a more experienced sales person. I have learnt things which I certainly will use in my day to day dealings.”

“Tim’s objective and systematic approach can be used to train any type of sales individual, from an entry level associate to c-suite professional.”

“Fear – The Art of Selling provided invaluable insight and knowledge for all aspects of complex B2B sales cycles.

A MUST do for all professionals working in the business world!”

“Fear – The Art of Selling methodically goes through all the stages of the B2B sales cycle and provides some great tips & ideas that I had not known prior to attending the course.

I will be using what I learned during the training to help meet more new prospects and close them!”

“The entire sales training course was well structured. The eight different modules have helped me improve the soft skills I need to make more sales.

Fear – The Art of Selling has provided me with an end-to-end sales strategy that can be applied to every prospect / client meeting. A GREAT course!”

“I found the Fear – The Art of Selling sales course very informative and educational. It has highlighted some key deficiencies in my previous sales techniques.

The tools provided in the course will definitely help my sales process!”

“Fear – The Art of Selling formalised the B2B sales process in an efficient way. The first half way targeted towards BDMs … while the last two modules included lots of useful negotiation & closing techniques.”

“Fear – The Art of Selling can be applied to all different types of selling. A great experience that I will apply in the long term.”

“I’ve achieved more sales success in the past year than any of the previous 4 years of B2B sales. KPI’s SMASHED by 260%!

Thanks Tim”

“This course provided a lot of valuable information for both my immediate and long-term sales career. I’ll be referring to Tim’s comprehensive set of notes for many years to come!”

“The sales training gives you great ideas on how to improve your sales skills. Now its time for me to implement them!”

“As an individual that is new to the sales industry … I found this practical sales course to be very effective at covering the mentality required to seek out new prosects, qualify their needs and offer them the right products, services or solutions.”

“The sales course was fast paced. I obtained a lot of sales knowledge through the different and effective delivery methods.

Tim – you’ve done your homework and now I have the tools to do mine.”

“The sales training workshops were excellent and all played an integral part in the final week’s series of role plays. The knowledge I have acquired over the 8 week programme will be extremely beneficial out in the real world.”

“I found the planning, prospecting & relationships units to be very useful and they will all help towards marketing to my existing clients. Great presentations – Thanks Tim!”

“Fear – The Art of Selling was EXCELLENT!

The sales training program was particularly well though out and presented. The material was relevant and covered all of the aspects of the sales process thoroughly and in an easy to learn environment.”

“I enjoyed the systematic and methodical approach towards the strategies surrounding sales and negotiations. Fear – The Art of Selling certainly improved my sales technique and much of the material will be incorporated into my sales repertoire.”

“The sales training workshops were well organised, information flowed and was very professionally presented. The facilitator was also confident and resourceful.”

“Tim provided me with the missing links / information that I need to be an effective sales HUNTER and WIN!

One aspect of the sales course that was particularly helpful was the tips on how to bypass the gate keepers.”

“I feel infused with valuable practical sales techniques that can be implemented immediately into my every day sales processes.

Fear – The Art of Selling was highly interactive and engaging sales training course and I particularly enjoyed the sections on letter writing, investigation & prospecting skills.”

“A quick word of thanks for putting on such a helpful and informative course. I’m working faster and dealing with customers more efficiently already! Now to make my first million …”

“Being new to sales, these sales training workshops have helped me to understand the sales process better (particularly targeted sales). The role playing is of great benefit, especially being put under the microscope and receiving constructive feedback.

Thanks Tim!”

“I found the sales course very useful in many different areas. The course modules which I found particularly useful were those on how to get access to the ‘right’ customers, qualifying their worth, and effectively structuring face to face meetings.”

“The sales training was very enjoyable and I learnt a lot of new selling skills that will assist me in my day to day work.”

“Too many sales people have not been trained or educated well in the building of funnels and the progressing of these prospects to finally close the deal.

The Fear – The Art of Selling sales course does this; it has also given me renewed enthusiasm and excitement to sell!”

“Planning and confidence were the two main areas that I wanted to improve upon. Fear – The Art of Selling helped me a lot in both these areas and taught me new skills that I will use forever.”

“Selling is something that comes as almost second nature to me after 20 years experience however Fear – The Art of Selling puts everything into perspective so I will be able to be even more successful in the future.”

“Fear – The Art of Selling is a very comprehensive sales training course. I enjoyed attending it and the material was relevant.

I would recommend it to my other work colleagues.”

“The sales processes taught in Fear – The Art of Selling are VERY relevant to today’s complex sales environments . Enjoyment – 6/6, Learning 6/6 & Relevance 6/6”

“Fear – The Art of Selling was well structured, covered all the elements of the sales cycle and presented in a logical and easy to understand format.

I would recommend my work colleagues to also attend the course.”

“Tim delivered a thoroughly enjoyable series of sales training seminars which were very relevant to my sales career at LaserFast. I feel that it has pointed me in the right direction to achieve my goals.

Thanks Tim.”

“The sales training seminars were 100% relevant to real world sales situations. I learnt a lot from attending the program & also looking forward to further developing my sales skills by referring to the workbooks in the future.

Thanks Tim – Well worth the investment!”

“The sales training seminars have given me a huge insight into the areas I need to improve. I will now be able to implement this knowledge into my day to day business practices.”

“Fear the Art of Selling has something for everyone, regardless of their experience or skill set. It has been the most complete and adaptable sales training course for professional B2B sales that I have come across.”

“Fear the Art of Selling helped me to break down the sales process to make sales easier. The ‘Negotiation Skills’ module was for me the most useful part of the course and will definitely lead to more profitable sales.”

“This sales training course has helped me put my focus back into sales. The new ideas and excitement that Tim conveyed has re-kindled my passion for sales.

Let’s go get them – seize the day!”

“The course was an outstanding combination of all the best sales concepts out there, together with real life ‘one percenters’ that differentiate the great sales people from the mediocre.

Tim is clearly someone whose results demonstrate that he is an ELITE salesman as well as a GREAT trainer.”

“Even after more than 15 years of sales experience and many sales training courses, Tim’s sales course has provided me with NEW sales tools and fresh ideas that will help me to increase our revenue.

Tim’s sales process is unique and this is the first sales course that I have attended that used regular role plays for me to practice and cement my learnings.”

“With 30 years of selling behind me … I still found that this was a great course to further develop my salesmanship.

Tim’s delivery of the training material and sales tools provided were FIRST CLASS!”

“There were some great take away strategies in the negotiation & closing modules. We will definitely be using these in the future.”

“Fear – The Art of Selling was well directed, clearly defined and relevant. The content can be easily applied to real life sales situations.”

“Fear is a common thing in sales. By attending this sales training course, I have become more confident and have adopted a more structured approach to my sales. This has enabled me to score sizeable deals for my company.

You will be amazed with what you can achieve when you have conquered your Fear of the Art of Selling!”

“If you are after great ways to find and approach new prospects … then Tim’s methods are the BEST!”

“I have come into these sales training classes without any prior formal sales training. I have found Fear – The Art of Selling to be significant in changing my mindset when approaching sales opportunities and delivering solutions.

Excellent course, highly recommended!”

“I picked up some really good pointers by attending Tim’s course. I also learnt that I’m already doing a lot right. This training will enable me to enhance my systems and processes.”

“Fear – the Art of Selling provided me with new ways to prospect including getting past the receptionist and writing an introduction letter. I also now have the confidence to negotiate and close off deals.

Overall the best sales training course I have ever done.”

“The negotiation section & role play activities were AWESOME! Being relatively new to selling, ALL of the information & tactics provided will stand me in good stead for a successful & stress free sales career.”

“The course is great and included plenty of useful information to help me sell in the real world. I really liked the role plays.”

“Fear – The Art of Selling provided some great tools. I learnt new techniques and enjoyed listening to the views of other sales personnel in other industries. Above all I liked Tim’s humble, straight talking and confident approach.”

“I learnt a few new tricks on how to use the most relevant words during sales meetings.”

“Being new to sales this course has taught me what I needed to know with no excessive material. All aspects have been extremely beneficial and will be used constantly.”

“Fear – the Art of Selling provided practical ideas that we can begin implementing immediately. I have no doubt our sales will increase as a result.”

“Fear – The Art of Selling demonstrated a structured way of selling / negotiating with both new and existing customers. It also provided good fall-back options to provide higher sales results.”

“The sales training course is a well thought out, structured and well resourced enabler for success in sales and marketing. My time was well spent with other professionals and peers.”

“I found the course to be very informative. It touched on some great sales techniques to enhance conversations with new prospects.”

“Fear – The Art of Selling provided a fresh approach to dealing with long term problems.”

“Fear – The Art of Selling provides a concise and structured approach to not only the art of selling but the science behind it as well.”

“The course demonstrated how a structured approach, along with adequate preparation and refinement in using our newly acquired sales skills will result in more effective selling techniques.”

“Fear – The Art of Selling was an insightful sales course that has unlocked the tools and knowledge to advance my sales career.”

“Great teacher … great sales training course! You can tell that Tim genuinely cares about making the material interesting and relevant to every participant. HIGHLY recommended!”

“The sales training course was VERY ENJOYABLE and HELPFUL! It triggered some important thought processes that need to be employed in negotiating with prospective clients.”

“Clarifying the different types of roles in the sales process and their responsibilities / interests will help me focus on who needs to know what in a prospective new account.

Knowing the right questions to ask and their correct order will also be beneficial along with all the negotiation skills provided in the sales training course.”

“The sales training has provided me with a lot of knowledge about how to sell, for example, how to read the prospect and how to qualify the prospect’s needs. I now have a better understanding of how to solve problems and provide solutions to my customers.

I am also far more confident with my negotiation skills.”

“Fear – The Art of Selling gave me a good understanding of how to prioritize my work. It also taught me that sales people have to work very hard to understand customers’ needs, and how to use this information to help make a sale.”

“The logical progression of the sales training course makes it easy to implement Tim’s sales techniques. The practical information provided each week enables you to constantly tweak & improve your own sales skills, therefore increasing sales almost INSTANTLY.

Thanks Tim!”

“The sales training course taught me logical sales techniques to apply throughout the end to end sales process. It was a professional program with lots of role plays to constantly reinforce key learnings.”

“If I had done this sales course earlier it would have made a greater impact on my ability to sell. I feel more confident about how to sell and I’ve learnt some very useful techniques.

Most importantly, I expect to sell more and make a lot more money in the next year!”

“I believe that Fear – The Art of Selling has given me the tools to succeed in sales. The role plays helped in providing me an opportunity to apply the skills and the tactics learnt.”

“Fear – the Art of Selling was a very good sales training course. The relationship skills I found most relevant. I’m learning to consciously think about the feelings my customers are experiencing during every meeting.”

“I found that no matter how much you may know about the product you are selling, if you are not confident you will struggle. By providing role plays and all the tools and templates needed in sales, this sales course has given me the confidence to go out there and sell.”

“The sales training program provided some VERY relevant, practical & easy to implement sales techniques that can be used every day when developing new business opportunities.

Of particular value were the units covering Planning, Negotiation & Closing skills.”

“I liked the dynamics of the group and the role plays really reinforced the sales processes being taught. From now on all sales calls to prospects will be better thought out and structured before I walk through the door.”

“Fear – The Art of Selling offers a multitude of simple and practical ways to improve engagement for both existing & potential new clients.”

“This sales training program has identified weaknesses in our sales force / sales processes. We look forward to applying the knowledge provided and achieving increased sales growth.”

“Fear – The Art of Selling was EXCELLENT and provides a proven framework for all stages of the B2B sales cycle. Although I am not currently in a pure sales role … I still found the training course to be relevant to all aspects of business.”

“Attending this course was a very different experience for me due to having no prior sales background. It has however been EXTREMELY useful.

I am sure that the skills I have learned will also extend into other non-sales area our business because 100% client satisfaction is our ultimate goal.”

“The sales training course is practical and hands on. Tim’s teaching style is also FUN & ENJOYABLE!”

“The sales training course provided me with a fantastic ground level understanding of selling as I embark on my sales career. To find a sales course with such relevant content was a GREAT surprise.”

“Even though I have been operating a business for over 15 years … Tim still provided an excellent, modern and relevant sales training course.

We can always learn something NEW, and Tim shares his sales expertise along with many interesting facts that make this course well worth doing!”

“Fear – The Art of Selling shifted my perspective of the B2B sales process through actionable insights and proven strategies. Tim’s course was delivered in an entertaining / engaging style that was cleverly broken down into bite-sized pieces to facilitate easy learning.”

“Tim’s sales course was engaging and well structured, with teachings applicable to virtually ANY industry.

He knew how to keep everyone on their toes, with purposeful role plays and crazy / fun stories Tim’s decades of experience in professional sales roles.”

“The sales training course has given me the tools and confidence to be a successful sales person in any industry.”

“The sales training course is well constructed, well presented and builds on Tim’s vast level of sales experience.

Your return on your investment is a CERTAINTY!”

“As a result of attending the sales training, I have already found the sales cycle reducing in time. I have learnt to bring emotive drivers into my initial meetings with potential new clients.”

“It was a great refresher sales course … because you are never too old to learn a few sales tricks and I certainly learnt some new ones!

I’ll be implementing various strategies & sales tips over the next couple of months within my current role.”

“In today’s world, I can’t think of a more relevant course on selling. The breadth, depth and content covered, then summarised into readily usable tools, was amazing.

This sales training course is a ‘MUST DO!’”

“Fear – The Art of Selling gave me an incredible foundation and structure from which I can build a successful sales career. I feel incredibly confident moving forward after the course and now I just need to practice, practice, practice!”

“The sales course provided a practical, hands on approach to selling IT products and services. This included planning, action items, and techniques for interaction with prospects.

These tools and concepts will become a solid foundation for our sales process.”

“I walked into this sales training course without a huge idea of sales processes. As each week went on, I gathered valuable knowledge, hints and tips that allowed me to become more confident when engaging with prospects.”

“Fear – The Art of Selling taught me that selling is indeed an ‘art’. By practicing what was learnt in this sales course I can only get better at it, making sales fun!”

“The knowledge that Tim has on sales is ‘amazing’! The sales course material provided will be my bible from now on. The tricks and techniques that he has taught me will prepare me for any future sales deals.”

“The sales course was very helpful to me, because it formalized a sale process which I can practice and put into immediate use. The tools and templates are definitely useful.”

“Fear – The Art of Selling was EXTREMELY well planned & executed by using varying teaching methodologies to convey the course material. I am looking forward to implementing these tried & tested sales processes in the field.”

“Fear – The Art of Selling provides an excellent overview of the sales process. The role plays throw you into situations where you need to solve real world problems and were very beneficial.

I am looking forward to putting all my newly acquired knowledge into practice!”

“Fear – The Art of Selling is a very practical and well presented sales training course without all the unnecessary trimmings.”

“The sales course provided me with some straight forward but highly effective sales tools to help take the fear out of selling. With practice in the field, I am confident of even greater success!”

“Fear – The Art of Selling is a very well thought out course delivered by an engaging sales professional. If you only get the opportunity to do one sales course – DO THIS ONE!”

“Fear – The Art of Selling provided a lot of ideas on how to influence prospects to buy your products, services or solutions and keep the sales process flowing from one stage to the next.”

“By attending Fear – The Art of Selling I learnt an EXTREMELY useful & practical sales methodology. In addition to improving my sales skills it also helped me develop further as an individual on a personal level.”

“This is a ‘must do’ sales training course for rookie sales people and a great refresher for experienced sales staff. The theory is enjoyable and I am the better for it. The practical exercises are great and bring everything together.

Tim is a ‘calming influence’ and a good coach to have on your side.”

“Fear – The Art of Selling provided compact, to-the-point information in a no-nonsense atmosphere. It provided very applicable information that is readily ‘translatable’ to daily work and real life situations.

It has refreshed my existing knowledge, has helped me to re-structure my approach, and has provided me with some new views.”

“Fear – The Art of Selling is a fantastic vehicle for improving all the core competencies of a sales professional. It’s also very helpful for fine tuning any sales process.

Highly recommended!”

“The sales training course provides a structured way to build relationships with prospective clients, make the sale and negotiate great outcomes.”

“There were two stand out differences of the Deakon sales course. Firstly, the sessions were fast and thus ideal for salespeople, and secondly, the methodologies were simple, ensuring that they can be easily remembered, and most importantly implemented in the field.”

“The key benefit of this course was that it presented a good framework for sales that I can take back to our organisation and modify to suit our needs – I particularly liked the templates.”

“Thank you Tim for an AWESOME sales course. I found the content of Fear – The Art of Selling to be extremely relevant. It will be greatly beneficial in my current role and for my sales career into the future.

I particularly enjoyed the role plays and negotiation sections.”

“I very much enjoyed all eight weeks of Fear – The Art of Selling. The sales training has been so helpful on many levels. It has helped boost my confidence. I have acquired skills that I am sure I will use every day.

Tim is an admirable teacher and an inspiration. Thank you Tim”

“This is a very organised and structure sales training course that covers the strategy of successful relationship selling from a tactical perspective.

HIGHLY RECOMMENDED!”

“Tim created an environment & sales course curriculum that encourages engagement, and promotes learning for professionals at any level of experience, role or industry.

HIGHLY RECOMMENDED!”

“Tim is an excellent sales tutor, I learnt a lot of new sales techniques during this course. Some of the benefits were learning to engage with clients, develop proposals and negotiated deals.

I highly recommend Fear – The Art of Selling.”

“The sales training brought me out of my developers mindset and gave me a framework to use when selling to existing clients and new prospects.

Absolutely fantastic course the technical people moving into sales!!!”

“Deakon’s sales course was great! My BDM and I both learnt an excellent & repeatable approach to prospecting for new business that we have already begun applying.

Fear – The Art of Selling included information relevant to our industry and was also very entertaining.”

“Tim Williams is an artist because he really knows how to sell. He is a great trainer …

I enjoyed all the eight sessions and learnt a lot by attending this sales training course.”

“The sales course included plenty of useful tips and strategies that are of great value to anyone involved in B2B sales whether you are a dedicated salesperson or not. Good engaging weekly sessions with role plays and not just theory.

There was NEVER a boring moment!”

“The sales course is fun, interactive and insightful, breaking down the fundamental sales strategies. In the eight weeks … I felt I learnt plenty.

I will be more effective in understanding prospects better.”

“The sales course & content was well structured and delivered each week in a logical / meaningful sequence. Tim’s presentation style was conducive to learning, while providing an active and inclusive training environment.

He demonstrated an extensive knowledge of all aspects of the B2B sales process. I loved the training tools, tips and tempo which help build confidence in the role play activities.

WELL DONE!”

“No Matter how long you have been in sales or what your position is … Fear – The Art of Selling will provide a benefit to any sales team.”

“The Fear – The Art of Selling course was BRIILIANT! I learnt a HUGE amount of relevant information that I now need to put into practice.

I look forward to utilising these new sales techniques.”

“Tim is a lovely bloke and full of great sales tips & tricks that are a great resource for every professional salesperson.”

“Fear – The Art of Selling provides a unique insight into B2B selling that can be applied to any and ALL industries.

This was my second time attending the sales course … and it was well worth the time and investment. Thanks! Tim”

“I enjoyed the sales course and learned a lot of NEW sales techniques, gained a different perspective and plan to apply many of these sales strategies.

Attending Fear – The Art of Selling has also reinforced what I already know / do … and I would HIGHLY recommend the course! Thank you Tim.”

“The sales course benefitted me by providing me with strategies and a proven framework on how to develop myself to be successful in sales. I now feel more comfortable with any sales scenario.”

“”Learning the fundamentals of B2B selling is complex; however this sales course breaks down every aspect of the process and provides you with an easy to follow structure / purpose.

I am looking forward to implementing what I have learned.”

“Preparation is everything and Fear – the Art of Selling has definitely met my expectations in this regard. I now have a structured method to this sales ‘madness’ – it’s the first training course in 12 years which has taught me anything!”

“The sales training was full of relevant material that I know will benefit the way I sell, do business and assist others within the sales team. Thanks Tim for your experience. I wish I did this course 2 years ago!”

“By completing this sales training course, I was able to use the techniques taught and implement them to close a $100K deal that may not have been possible otherwise.”

“It is always good to take a look at sales strategies and sales techniques from an outsider such as Tim. I will try to put these new techniques into practice and hopefully achieve some great results.”

“For someone with no previous sales experience, I found the sales training course interesting and informative. Even if I never become a sales person, a lot of the teachings, especially presenting and relationship building, can be applied to all of my work-related aspects.”

“Fear – The Art of Selling taught me so much, even after being in sales for 11 years and attending 10+ sales courses! The use and application of this type of knowledge is power and delivers results!”

“As part of this year’s sales conference for our dealer network in Melbourne & Sydney, we asked Deakon to present an introduction to their Fear – The Art of Selling course.

The workshops were informative, practical, interactive, entertaining and well received by our internal staff and channel partners which made rolling the full sales training programme out on a national basis a very easy decision.”

“Our sales manager attended Fear – The Art of Selling after 8 years of sales experience to learn how to hunt for new business from the best. Using Deakon’s prospecting techniques including letter writing resulted in a 33% success rate in un-chartered territories not 1 or 2%.”

“Tim, thankyou for explaining what I have been watching happen in the sales process without fully understanding why. I look forward to refreshing my thoughts in the future by reading your sales training course notes again over the coming years.

The sales training workshops were BRILLIANT!”

“Fear – The Art of Selling was a fantastic course to attend with the curriculum being to the point, current and very easy to understand. The role plays were enjoyable and the handout notes provided each week make putting what I learnt into practice simple & pain free.

I am already seeing the benefits of the programme – 10/10 course, I will be the first to enrol in Tim’s next course!”

“Fear – The Art of Selling was FANTASTIC! From the initial hunting concepts through to the final closing techniques; it was simple to understand yet thought provoking.”

“Fear – The Art of Selling provided me with a lot of tips that will have a huge impact when implemented during the day-to-day sales process. The templates in particular will be extremely valuable.”

“I believe that Fear – The Art of Selling has been the best sales training course I have done to date. It has raised some questions about my selling style and now I feel I have the answers. Thanks Tim.”

“The sales training workshops were an extremely worthwhile experience. Useful new tools and techniques were introduced in a constructive and dynamic learning environment.

It was also a very entertaining course but at the same time very well structured and practically focussed.”

“Fear – The Art of Selling has many innovative components that I have not seen in any other sales course and was well worth attending. There were many positive aspects that I can weave into my existing sales processes.”

“The sales training workshops were very informative and the sales structure was defined BRILLIANTLY! The workbooks provided will enable me to go over & over the material as required. Thanks Tim”

“The sales course taught me not to ‘problem solve’ too early. I have learnt to recognize when I was doing the wrong thing in meetings and now I understand how to rectify my mistakes.”

“The sales training course is a great base for advancing important skills in ‘The Art of Selling’. It emphasizes the key ingredients of preparation and thoughtful persistence.”

“I came into this course with little sales knowledge and came out with far more confidence and understanding of the sales process. In fact the most important thing for me was identifying a process that I can certainly begin to use.”

“I initially had fear towards the sales course, however, I came with a complete open mind and a desire to learn. Now I leave the course with the resources to achieve even more than I expected.”

“Fear – The Art of Selling is very relevant to a technical salesperson. The course had a great structure and Tim has a wealth of knowledge and is a very good facilitator.

Anyone in sales should do this course for sure – INVALUABLE.”

“The sales training course gave me real world practical knowledge & experience that is completely relevant to my business. Confidence and success are sure to follow with practice now that I have the formulas.

Thanks Tim!”

“Through eight concise and effective modules Fear – The Art of Selling was able to refine and improve my sales ability.

Thanks Tim”

“I enjoyed Fear – The Art of Selling because with Tim’s industry experience the ideas and approaches are very relevant to my current role. Tim also provided some of the psychological aspects to selling something that is fundamental in sales.”

“Fear – The Art of Selling was a great start to my sales career. I will take a lot away from this sales training and plan to do more training in the future with Tim.”

“The sales training forces you to think and challenge your current approach to selling. Like all training … what you get out of it depends on your openness to learning and how much effort you put in.”

“This is the second time that I have attended Fear – The Art of Selling and have learned a different range of sales skills this round. Tim has a great depth of sales knowledge and presents it concisely.”

“The sales course provided targeted methods for me to approach sales and more importantly find new prospects & identify the most valuable opportunities.

It will require a lot of homework to implement all the sales techniques I’ve learned, however I am now have all the ammunition I need to succeed!”

“Tim is very experienced & knowledge … plus a GREAT sales trainer! The course teaches you how to prepare yourself for sales meetings with clients and ask the difficult questions you need too.”

“Fear – The Art of Selling was VERY informative … and provided a great learning environment for interaction between the attendees, particularly during the role play exercises.

I look forward to using the knowledge gained in future meetings with existing clients / NEW prospects.”

“As a new member of our sales team … Fear – The Art of Selling was extremely valuable and provided many sales techniques to engage, interact and provide ongoing support to clients.

A very well thought out and practical sales training course!”

“The course was appropriate for salespeople with minimal sales experience and the content was well presented.

Enjoyment 6/6 Learning 5/6 … and Relevance 5/6”

“The sales course presented by Tim is informative and provided me with some different ideas to approaching the various aspects of the sales process.

It was DEFINITELY worth attending!”

“After 30 years in technical sales, this is the only series of sales training seminars that I have attended that were relevant to our industry and focused on solution selling – VERY WELL DONE!”

“Fear – The Art of Selling is a unique sales training course devoid of irrelevant material, filler & buzzwords but cuts straight to the heart of practical sales.

If you only ever do one course – DO THIS ONE!”

“I initially found some of the concepts in this sales course difficult to apply to my role, however as the weeks progressed … it became much more obvious.

There was a LOT to learn, and Tim provided an excellent set of training notes to refer back to in the future.”

“My aim from these sales training seminars was to gain the ‘one percenters’ that will improve my sales ability. I gained a lot more. The information was relevant, informative and current with a lot of new ideas that I will implement in my selling technique.”

“These sales training seminars allowed me access tools and templates which are not readily available. I now have a planned approach to sales meetings.

My confidence to ask the right questions in sales meetings has also improved.”

“The sales training seminars provided me with lots of valuable information and useful tactics in regard to dealing with prospects at different levels. I feel more confident in formulating a better plan of attack to target approvers & decision makers.

I would like to thank Tim for all the great things he has taught me over the past eight weeks.”

“Tim – Thank you for your time and professionalism. The sales training seminars taught me new techniques that are enabling me to generate new revenue through business growth. I have gathered a great deal of information which is already paying dividends in our business.

Fear – The Art of Selling was very enjoyable and thoroughly worth doing, and I strongly believe I will grow with the knowledge that I now have at my disposal.”

“Fear – The Art of Selling presents a sales structure/ methodology that can only be gained through years of experience or face-to-face training.

After attending this course … I feel that I now have the ammunition needed to face almost any type of sales situation which will make me a much better salesperson.”

“The sales training seminars provide participants with a holistic view of the sales process and a real professional edge. The material presented in the workbooks is very relevant to prospecting for new business.”

“Fear – The Art of Selling has filled in the gaps I had in account planning, as well as the structure and direction a meeting should have. A very well structured and presented course, which was well worth attending.”

“Fear – The Art of Selling provided me with a new structure to approaching a sales lead. It was a very informative and eye opening sales training course.”

“Fear – The Art of Selling has helped me to develop my interpersonal skills and has removed some of the fears that people would normally associate with selling.”

“Fear – The Art of Selling has had a huge impact on my approach to sales. Tim’s highly professional sales training course is a must for anyone from small business owners to sales professionals.”

“The sales training classes were excellent, practical & hands-on. Tim has provided me with a sound process and structure to implement. The challenging role plays enabled the concepts to be experienced throughout the course.

I will definitely use what I have learnt.”

“Fear – The Art of Selling is a well designed sales training course that provides the participants with a structured process to use when they return to their work places.”

“I have picked up many new sales techniques and methods by attending this sales training. Often subtle, I am finding that these little ‘one percenters’ often make all the difference!”

“In the 8 weeks that I attended Fear – The Art of Selling, I have managed to learn many new techniques and ideas that I will use to be a successful salesperson and have a successful sales career.”

“The course has provided me with some fantastic sales techniques that I can use for the rest of my sales career. Tim’s B2B sales experiences and the information he imparts during the training is INVALUABLE!”

“Having never been to any type of sales training course before; I found attending Fear – The Art of Selling to be VERY beneficial and I learnt skills that I can use on a daily basis in my role.”

“I personally found the sales course to be both relevant and thought provoking. I would recommend this to others and have already sent many members of our sales team to be trained by Tim.”

Enjoyment 5/6 Learning 5/6 and Relevance 6/6”

“I found the sales course to be VERY informative! Taking such a detailed & calculated approach to selling was not on my radar until I spent time with Tim.

I feel that I have improved my skills and also have a much better set of sales tools & techniques moving forward.”

“Fear – The Art of Selling was a VERY thorough B2B sales course. Tim is a great presenter and kept the group continually engaged … even when we were occasionally distracted – i.e. clients chasing us.

His sales experience is evident by the course content.”

“Fear – The Art of Selling provided a great step-by-step B2B process to sell ANYTHING to ANYONE :)”

“I enjoyed attending the course very much … and was impressed with how much I could take away each week plus apply day-to-day to my sales role straight away.

Tim … you are very knowledgeable and a fantastic teacher. I look forward to hearing how my colleague goes on the next course. Thank you very much!”

“Simple … I learned LOTS from Tim! LOTS of stories … LOTS of fun, but most of all, LOTS of great ideas, techniques & proven strategies.

This experience has been of immeasurable help to my sales career. THANKS TIM!”

“With very little sales experience … this sales course absolutely opened the door to new ideas, concepts & practical skills that I didn’t know were possible.

I highly recommend attending Fear – The Art of Selling to SUPERCHARGE your sales career!”