No, although Fear – The Art of Selling ® has been designed for Sales Professionals, anyone looking to learn about sales or improve their skills will gain a great deal from our sales training courses.

Ex executives who are starting up their own small consulting businesses and need to develop their selling skills in order to succeed are especially well suited.

Yes, we have found that the greatest transformation in a sales team occurs when an entire department including support staff and management are also involved at the same time.

Involving an entire department is an excellent approach to ensure a deep and rapid impact within the organization. Every member of the team develops a synergy, new vocabulary and frame of reference to facilitate increased efficiency.

Classes are limited to small groups of 12-16 participants to maximise the learning experience and encourage equal participation by everyone attending the sales training program.

If for some reason you are not able to attend one of the units, Deakon will make every possible effort to reschedule your attendance in a later sales training course.

Due to the nature of the course which leverages off exercises completed in previous units, it is important to attend all classes to maximise your learning experience and to avoid any disruption to other members of the group.

From our experience, the impact on the bottom line results in terms of increased sales and improved profit margins is the best way to measure changing skill levels.

Testimonials like this one are achieved when the whole team apply what they learn in Fear – The Art of Selling ® every day:

“Having done the Fear – The Art of Selling twice myself … and sent many of my staff to it; I have seen it work first hand.

A 400% increase in revenue can’t be wrong!”

L. Trevena: CEO at Synetek Systems

No, for a participant’s registration to be valid, Deakon must receive payment in full prior to your chosen sales training workshop’s commencement date.

Paying and booking three (3) or more weeks in advance also entitles you to a 10% Earlybird discount off the full program fee.

For dates, locations and details of Deakon’s next available Public Access Sales Training Program … click on the Calendar page.  To make a booking; simply  download the appropriate registration form and send it back to us.

Our sales training courses focus on NEW Business Development , Investigation & Closing Skills … not Account Management or Customer Care. The material presented provides a repeatable process to identify, investigate, develop, negotiate and close new business opportunities.

Most importantly we provide students with practical sales tools & templates to use in their ongoing prospecting activities to reinforce what they have learnt.

To read what our clients think about the sales training course; go to the Testimonials page:

One of the most effective and affordable ways of producing lasting skill improvement is through the use of specialist coaching services.

To find out more go to the Consulting page:

There are many advantages to attending a public access sales training workshop including – cost effective for individuals and small groups, network with salespeople from different organisations, minimum impact on selling time and flexibility in scheduling.

A minimum of ten (10) participants per venue is required to conduct a Corporate Sales Training Workshop and a period of four (4) weeks notice to customize any aspects of the sales training program.

Fear – The Art of Selling ® is delivered by Tim Williams … the creator of the sales training course.

Deakon understands that circumstances may arise requiring a registrant to cancel and / or wish to reschedule his or her sales training program registration. If a cancellation request is made at least twenty-one (21) days before the sales training program commencement date, a full refund will be given and within three weeks or less, but more than one week, a cancellation penalty of 50% of the full registration fee will apply.

Unfortunately, if the registration is cancelled less than 7 days before the sales training program commencement date, no refund will be given. Under no circumstances shall a full or partial refund be given once a sales training program has commenced.

A registrant may also either reschedule his or her sales training program registration, or send a workshop substitute to the originally scheduled sales training program with prior written notice to Deakon. If a workshop registrant is a “no show” on the day of the sales training program , Deakon will not honour any requests to reschedule the registration.

Deakon will make every effort not to cancel or postpone any sales training programs , however if cancellation or postponement is necessary for any reason, registrants will be notified no less than 7 days prior to the sales training program commencement date by phone, facsimile or email. Registrants may choose either to apply their registration fee to a future sales training program or request a full refund.

All sales training program cancellations must be made in writing and sent to Deakon Pty Ltd. Level 23 HWT Tower, 40 City Road Southgate, Victoria 3006, faxed to (03) 9372 8355 or emailed to us via the Contact page.

Deakon is not responsible for travel or any other expenses incurred by registrants in the event of a cancellation.

For dates, locations and details of Deakon’s next available Public Access Sales Training Program … click on the Calendar page.  To make a booking; simply  download the appropriate registration form and send it back to us.

Deakon use a number of different venues in Melbourne, Brisbane & Sydney to conduct Public Access Sales Training Workshops which are all located within 5 km of the CBD of the related capital city.

Participants are advised a minimum of two (2) week prior to the commencement of the sales training workshop with specific venue and parking details.

Yes, however for a participant’s registration to be valid, Deakon must receive payment in full prior to your chosen sales training workshop’s commencement date.

Yes, a 10% Earlybird discount off the full sales training program fee is applicable by booking three (3) or more weeks prior to your chosen sales training workshop’s commencement date.